Lori has been an active member of the Marketing Research Association for more than 15 years.   Lori has served on the Great Lakes Chapter Board in many positions and is currently on a Chapter Leadership Committee with the Insights Associatiton. Lori has leveraged her involvement to develop valuable professional relationships and build informal partnerships among other leaders in the market research industry.

PRC (Personal Researcher Certification)


Lori has earned the Insights Association's most distinctive recognition, the Professional Researcher Certification (PRC).   Achieving and maintaining PRC validates the holder’s knowledge of the market research industry and indicates his/her place among a select group of like-minded professionals.

GLC - Great Lakes Chapter


Lori has served on the Insights Association Great Lakes Chapter Board for the past ten years. She has served the GLC as Director of Programming and Treasurer and President.   She currently holds an advisory position on the board.




Lori has been a member of the Qualitative Research Consultant’s Association (QRCA) since 2009.  Membership in this organization, which is limited to qualitative researchers working independently or for agencies, emphasizes continuous professional development via regular webinars and an annual conference where leading-edge qualitative techniques are taught using a hands-on approach.